Iona Bain has made her name as the go-to financial guru for millennials. She writes books and regularly appears on television and radio talking about how to manage money – and as the cost-of-living crisis deepens, her advice has never been more needed.
So it’s surprising to discover that the Oxford-educated brains behind the award-winning Young Money blog can’t do even the most basic mental arithmetic. Iona, 34, admits: ‘If I’m adding up, I have to use my fingers.’
She demonstrates by holding up five fingers on one hand, and one on the other. ‘I know this is six, but even so I’m slightly doubtful I have the correct answer,’ she says.