Why the Spinal Injuries Association and Engine encouraged viewers to fast-forward their ad – The Drum

The SIA campaign featured the first outdoor ad to allow viewers to ‘fast-forward’ it with a £2 donation.

Engine was highly commended in the ‘Interactive’ category at The Drum Out of Home Awards 2019 with its ‘Donate to Accelerate’ campaign for the Spinal Injuries Association (SIA). Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.

The challenge

Try writing your name with the wrong hand.

Click here to read full article https://www.thedrum.com/news/2019/12/01/why-the-spinal-injuries-association-and-engine-encouraged-viewers-fast-forward-their

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