Why a lack of neurodiversity is hurting brands – CMO

Brands are likely to be missing out on reaching as much as 12 per cent of Australians when they fail to create marketing accessible to neurodiverse people.

According to Neurodiversity Media CEO, Rachel Worsley, people with dyslexia, autism, ADHD, Tourette’s syndrome, dyscalculia (difficulty applying maths principles) and dysgraphia (difficulty turning language sounds to text) make up one in eight Australians. Neurodiversity is a free, evidence-based learning portal which equips people to fulfil their neurodivergent potential in the workplace.

Read more at: https://www.cmo.com.au/article/689455/why-lack-neurodiversity-hurting-brands/