The American Parkinson’s Disease Association (APDA) received three MM+M awards, including the titanium Best in Show, for its ParkinSex guide to help people with Parkinson’s disease and their partners retain sexual intimacy.
Now in its 20th year, the MM+M Awards recognize creativity and effectiveness in healthcare marketing and communications, with entries judged by industry peers.
“ParkinSex is one of the most compassionate and complete entries the judges have ever seen, addressing a well-known — yet long-ignored — problem,” the MM+M organization wrote on its awards website. “Kind, practical, and imaginative, it helps Parkinson’s disease patients reclaim sexual intimacy, taking the definition of wellness out of the doctor’s office and into the bedroom.”
