Muscular Dystrophy UK has spent £38,000 on a new logo to refresh its brand in an effort to make it more accessible to its supporters.
The charity, which supports people with the genetic condition where muscles waste away over time, said its previous brand was not “as accessible and inclusive as it could be”.
It commissioned brand specialist Dan Dufour to refresh the logo and involved people living with the condition, healthcare professionals, researchers, supporters, staff and volunteers.
