L’Oréal has debuted a motorised, handheld device that allows people with limited hand and arm mobility to apply make-up steadily.
The slender new product uses motion sensors and magnetic attachments that enable make-up application in 360 degree rotations and 180 degree flexions, according to the company.
The move is part of the cosmetics industry’s push to develop products for people with disabilities – a generally untapped market that is believed to be worth $1.2 trillion (£990 billion). Thus far, these efforts have largely focused on creating ergonomic products, such as make-up brushes that can bend and are easier to grip, and easy to open moisturisers.
L’Oréal says the new Hapta device is aimed at the 50 million people around the globe that have limited fine motor skills, including those who have cerebral palsy or have suffered a stroke.
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