For people with visual impairments, applying makeup can be challenging — often relying on touch or other people for help. Now, Estée Lauder Companies (ELC) has launched an app to try to make that process easier.
“We spoke to individuals within the visual impairment community, and what became very clear was that they didn’t have the independence they wanted when it came to using beauty and makeup products and they had to rely on others,” says Monica Rastogi, executive director, corporate cultural relevancy and inclusion and diversity at ELC UK & Ireland.
Powered by the company’s augmented reality and artificial intelligence capabilities and developed using machine learning, the first-of-its-kind app, called the Voice-enabled Makeup Assistant (VMA), analyses the makeup on a user’s face to assess uniformity, boundaries of application and coverage. Audio feedback will identify if a user’s bronzer is foundation or if their lipstick is uneven, for example, and offer descriptions of the specific areas that could be touched up, waiting for the user to make adjustments before