ON a recent Tuesday afternoon, Eoin Murphy, a sports trainer and owner of a small fitness centre in Blarney, was expecting a group of young clients.
The 30-year-old, who founded Eoin Murphy Fitness (EMF) in 2014, has recently added the motto ‘Lifting and Laughing’ to the gym’s name, deciding that elevating spirits is just as important as lifting weights.
Eoin has now dedicated a substantial amount of time and energy to training children with special needs.
‘Lifting and Laughing’ sums up his friendly, laidback approach to training, challenging what he describes as an insignificant, yet quite “loud and visual toxic culture” within the industry.
“Yes, it is impressive to have a bodybuilder’s body, but our focus is more toward normal people doing great things,” explains Eoin, who wears a blue uniform that describes him as his gym’s “chief of banter”.
To make his young clients feel at home, he has decorated the fitness centre with toys and pictures of children’s superheroes: Superman, Batman and Hulk.
The only bodybuilding image is one of Arnold Schwarzenegger, but that is also satirical since Eoin has placed a cropped image of his own head on the American actor’s body!