Vanish, the garment care brand committed to ‘helping clothes live longer’, revealed its award-winning campaignMe, My Autism and I during Gogglebox on Friday night.
Backed by £1 million worth of commercial advertising airtime across the whole Channel 4 network, it aims to spark a conversation to broaden public understanding of autism, particularly in girls, who are three times less likely to receive a diagnosis than boys.
Shot by Oscar-winning director Tom Hooper, the advert which was launched in conjunction with World Autism Acceptance Week tells the story of autistic girl Ash, 15, and the visceral importance of her favourite hoodie.
