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Cadbury cleverly Fingers frustrations of deafness — The Grocer

Wednesday, 14 September, 2022

Cadbury cleverly Fingers frustrations of deafness — The Grocer

Maltesers may have got there first, but now Cadbury has come up with a clever advert that uses sign language, for its Fingers brand.

It’s narrated by a young deaf woman from her kitchen. Using BSL, she explains that she sometimes feels left out of conversations. Of course, those of us who can’t interpret the signs simply read the closed captions.

Read more at: https://www.thegrocer.co.uk/marketing/cadbury-cleverly-fingers-frustrations-of-deafness/671319.article

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