Boots has been slammed for offering a car parking spot for ‘less abled customers.’
The pharmacy chain was criticised for the choice of language, with some customers saying the term disabled is ‘not a dirty word’.
The blue sign, which was erected in Norwich, includes a symbol of a person in a wheelchair below the chain’s logo.
The shoppers have been left furious, with one saying: ‘Boots UK, seriously? The term ‘disabled’ is not a dirty word. And the term ‘less abled’ is simply unacceptable. Why?
‘Because “less abled” implies that people with disabilities are inferior, perpetuating negative and damaging stereotypes and attitudes that prevent them from being included and feeling like they belong.
