Eurofarma and Dentsu Creative have teamed up to launch a new app that allows people with Parkinson’s disease to engage with social media by changing their facial expressions.
The app’s goal is to give patients a fun and easy way to exercise their facial muscles. The idea was championed by Sebastián Porta, an employee of Dentsu with Parkinson’s.
“It is very difficult to sit in front of a mirror for 45 minutes a day and watch your facial expressions changing in front of your eyes,” Porta said in a press release. “Living with the disease is already difficult enough without literally facing it in the mirror every day. That’s why I felt very motivated to propose a technology that could support all patients through an entertaining activity, which is browsing social media.”
