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Advertising watchdog rules fake autism ‘cure’ adverts must stop – BBC News

Wednesday, 27 March, 2019

Advertising watchdog rules fake autism ‘cure’ adverts must stop – BBC News

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Advertising watchdog the Advertising Standards Authority (ASA) has ordered 150 homeopaths operating in the UK to stop claiming they can cure autism.

Five of them face prosecution for advertising a treatment called Cease therapy, which has no scientific basis and is potentially harmful.

The National Autistic Society says autism is part of who people are and it is wrong to claim that it can be cured.

The Society of Homeopaths said the therapy may now be renamed.

Cease stands for the Complete Elimination of Autism Spectrum Expression. It is a form of homeopathy, based on the idea that toxins in the environment and vaccines may cause autism.

Therapists claim they can cure autism by removing these 'harmful' substances with homeopathic remedies and dietary supplements.

But there is no scientific evidence for any link between vaccines and autism, and experts say Cease therapy is potentially harmful.

'Really harmful'

Prof Nicola Martin, from London South Bank University, advised the Westminster Commission on autism and said Cease therapy was "based on no scientific foundation whatsoever".

"It talks about curing autism; autism is not a disease and not something which needs to be cured.

"Psychologically it's really harmful to give parents the idea that the way to love and nurture their autistic child is to try and cure their autism."

Cease therapists recommend giving autistic children four to five times more zinc than is recommended by the Department of Health and 200 times more vitamin C, even though large quantities of vitamin C can cause diarrhoea and vomiting.

Read more at: https://www.bbc.com/news/health-47666939

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