Action on Hearing Loss to revert to its old name after nine years – Third Sector

Action on Hearing Loss plans to revert to its original name, the RNID, after research showed the old brand was more recognised and trusted, despite not having been used since 2011.

A new logo and branding for the hearing loss charity will be unveiled when the name change comes into effect on 2 November, the hearing loss charity has announced.

The charity was founded in 1911 as the Royal National Institute for Deaf People, but changed its name in 2011 to reflect the idea that the charity deals with all levels of hearing loss, not just deafness.

Read more at: http://www.thirdsector.co.uk/action-hearing-loss-revert-its-old-name-nine-years/communications/article/1696904

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